We don't have a catalogue of tours, we have a catalogue of ingredients. We start listening to you and we create your trip. This section is to get you inspired and this wine tour can be in a lot of regions of Italy.
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How Italy Teaches Us to Travel Differently
In a world where every moment is optimized, tracked, and rushed, true luxury is no longer found in gilded lobbies or monogrammed suitcases. It is not a packed agenda, and being hustled from location to location for a photo here, and a taste of that thing there. Italian culture shows us that true luxury is the time to enjoy the present.
Google any tourist attraction, and immediately you will see advertisements like "SKIP THE LINE TICKETS" or "1 HOUR TOUR, NO LINE." Many of us don't have much time in life, even on vacation. We are rushing to see the next place and do the next thing, without the time to stop and take it in. Italians live their lives around these layers of history and massive monuments. Of course, they will visit the Colosseum once in their lives and do the tour, but mostly, the great monuments live alongside them. They'll enjoy the majesty of the Colosseum and the Roman Forum from a rooftop bar, while sipping a glass of chilled white wine. They head into the countryside in the fall to partake in "sagre", local festivals that often celebrate seasonal local produce or products.
We are lucky to live in a time where we can reach the farthest parts of the world, and where we have magical devices in our pockets that allow us to connect to anyone, anywhere. However, because of that, time is now a luxury. A day spent wandering an olive grove in Puglia with a farmer whose family has tended the same land for generations holds more value than rushing through five vineyards in an afternoon. A private afternoon inside a Renaissance palazzo, where a historian helps you pick apart all the symbols hidden inside a single fresco, is richer than a crowded museum tour.
At Soul Italy, we believe that what makes a journey luxurious is not the excess of things, but the abundance of moments. Our experiences are crafted so that travelers can exchange the stress of "seeing it all" for the satisfaction of truly being there. When your daughter makes handmade pumpkin gnocchi for Thanksgiving in ten years, a recipe she learned one slow afternoon full of laughter at a cooking class in a small agriturismo outside of Modena, your heart will grow warm and tender.
Because when Italy teaches you to slow down, it is not only the landscape that changes. You change, too.